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So I'm fucking thrilled to see more and more guys identify with our brand. The gold standard of gay should be a complete acceptance and follow your path. I want people to have that if they want it but it should not be the gold standard of gay. I believe that the worst thing that could happen is we all become, you know, married with kids. You have no rules, your sex can be what you want and the non-hetero-in my personal opinion-the non-heteronormative versions of us, it's not that we should just be tolerated or accepted, we are necessary to the fabric of society. We always knew it would take 20 years before people caught on to us but being gay is a gift. They think that being gay and owning your sexuality and being unafraid to explore it is something that reflects badly on who we are as gay people, and from day one when I came out I saw it differently.
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It's really rewarding to see people self-identify more with what we do but the most rewarding part is that from 1994 till just a couple years ago a lot of people had a lot of problems with our brands. How do you feel now that you've reached a level of recognition and success and not just financially and commercially but also that you feel that you've given something back to a community, you've expressed yourself and in doing so allowed other people to find themselves or identify themselves. Today I think so many men identify or buy into the identity of being a pig and assume it is an identity type that has been around for a long time-but it's really something that's quite new, quite New York, and quite you. S: So the name Nasty Pig has been around since the beginning. So it started out very just face to face and people would come to our little store and we would have fun with them and entertain them. So we would go to Pork and we would go to Sound Factory on 27th street which was completely underground after hours and we would wear our stuff and people would approach us. said, 'Okay: young, kinky, no rules.' So you had Pork and Nasty Pig together and really, if you want to talk about the idea of pig within gay culture it started with these two things coming together serendipitously at the same time. Pork started on Thanksgiving of 1994 and we started Nasty Pig in the spring of 1994 and opened in December of '94. on Wednesday nights an event started up called Pork.
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Samuel: So who were you selling to when you first opened? David: Friends, people who lived in Chelsea. Neuberg, a specialist in the history and development of queer subcultural systems of dress, met with Lauterstein at NPHQ to talk about the birth of Nasty Pig, the brand's future and the evolution of NYC fetish. New York City based fashion historian Samuel Neuberg (Blackbandana991 on Recon) interviewed Nasty Pig founder and CEO David Lauterstein.